Dahlia Sincerity wins the FleuroStar Award!

Syngenta Flowers is proud to announce we have won the FleuroStar Award competition 2020 with our Dahlia Hybrida Sincerity. This true eye catcher stole the show amongst a very strong competition. Dahlia breeder Ronald Snijder and our global of Head of Flowers Michael Kester happily received the prestigious award from Ann Jennen from FleuroSelect in a special Covid-19 proof setting with a live stream on Facebook and the Fleuroselect website.  Its flower size the branching habits and colour make it a wonderful plant in a pot or for landscaping.

Super proud Dahlia breeder Ronald Snijder about this achievement: It is a wonderful product; Sincerity has amazing flowers as big as my hand. This Dahlia originates from the Verwer breeding program, is suitable for various pot sizes and also a perfect landscaping plant. On top, it is an easy to grow and care product, grows quickly and can handle all types of weather conditions. It is simply a jewel in your garden!”

Michael Kester is also extremely proud: “This is an important achievement; for our breeder, our customer and the whole chain, because innovation brings value to the market. We need this kind of innovations in our industry. Personally, I love this plant. This more than just as product, it’s beautiful. Dahlia is a very strategic crop for us and there is more to come. I was keeping my fingers crossed till the end in the hope that we would win, because we had very strong competition.”

This is what Fleuroselect said about Sincerity:

For giant and dazzling, meet Sincerity from Syngenta Flowers. This new Dahlia’s fully double flowers can reach a diameter of over 20 cm! Sincerity features a multitude of early blooms showcasing large pink and white bi-color flowers with just a touch of yellow at their centre. This newcomer is compact and well-branched, providing a well-shaped backdrop for the showy blooms. Displaying best in mid to late summer and early fall, this Dahlia is a smart choice for landscaping and large planters, or to fill the first holes in perennial borders. Sincerity is an excellent garden performer with massive colour impact that will convince retail and consumers.