Syngenta acquires Floranova to enhance its flowers business in fast growing Asian markets
- Floranova’s broad portfolio and international presence will be important in fast growing markets, like China and India.
- Syngenta and Floranova will continue to operate as independent companies.
Syngenta announced today it has completed the acquisition of Floranova, a respected flower and home garden vegetable seeds breeder with a broad portfolio and customers in over 50 countries.
Founded some 40 years ago in the U.K., Floranova has become well-known in the industry for its strong brand and for meeting the needs of growers in both established and emerging markets. In 2017, Floranova generated high single digit USD million sales with a broad customer base ranging from the US and Europe to the Middle East and Asia.
Jeff Colegrave, Chairman, Floranova, said: “I am proud of the achievements of Floranova during the period of my ownership; there has been exciting development and growth, particularly in the Asian markets. The acquisition of Floranova by Syngenta is excellent news for all stakeholders and will mean Floranova will be stronger and better placed to face the challenges in a highly competitive market place.
Michael Kester, Head of Flowers, Syngenta, said: “We are excited about the purchase which will help growers to manage changing consumers’ demand for a wider variety of crops to choose from. Floranova’s complementary seeds offer covers some important gaps in Syngenta’s portfolio and brings flower seed crops like Pelargonium, Petunia, Begonia and a distinctive product line of patio vegetables, sold under the Vegetalis label.”
Syngenta, with more than 2,300 employees in the flowers business, is a well-established player in the pot and bedding plants market, serving growers around the globe from its headquarters and seed processing facilities in Enkhuizen, Netherlands. It is known for breeding innovative varieties that offer outstanding performance, both for professional growers and retailers alike, in the landscape and the consumer garden segment.
“Our intent is to maintain and leverage the Floranova brand in a dual brand concept,” Kester said. “Both Syngenta and Floranova will continue to operate as independent companies, with their own distribution and differentiated portfolio. This provides exciting new opportunities to strengthen our overall presence in the global flowers market,” he added.
Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.
Floranova is an established flower and home garden vegetable seeds breeder with a strong portfolio and customers in over 50 countries. The 40-year-old company, founded in the U.K., has become an established company with a strong brand and loyal customer base. Operating through partners in both emerging and established markets, Floranova’s investment in breeding has given it a reputation for supplying quality products across the world. The Floranova and Vegetalis business is owned by Icepage Ltd., a holding company which has been acquired by Syngenta.